Analysis of the Global TWS Earbuds Industry

TWS earbuds, that is, True Wireless Stereo earbuds, have completely abandoned the wire connection externally to provide a convenient user experience. And with the release of AirPods in 2016, TWS earbuds entered the explosion phase, experiencing several years, still maintaining a steady high growth rate, driving the development of many related industry chains, while product features are also gradually enriched, and constantly expanding the TWS earbuds application scenarios.

TWS earbuds’ appearance classification

Now on the market, there is a wide variety of TWS Bluetooth earbuds, prices range from a hundred to a thousand dollars, but according to their appearance can be broadly divided into two categories. One is the stick-in-ear and half-ear type, and the other large category is called the bean type. Many brands on the market have adopted this form, which has the advantage of a simple appearance, simple and being comfortable to wear.

Enrichment of use scenarios

Qualcomm’s “Audio Product Usage Research Report 2020” shows that people are using TWS earbuds in an increasing number of scenarios, with 58% and 55% of the usage rate at home and outdoors respectively.

In terms of specific use cases, listening to music is the primary use requirement of TWS earbuds users, accounting for 69%, followed by voice calls and watching TV/movies/videos, accounting for 45% and 42% respectively. In addition to entertainment needs, TWS earbuds are also increasingly used in work/travel noise cancellation, health tracking, navigation, and other activities, with Bluetooth and noise cancellation features making TWS earbuds compared to ordinary earbuds use scenarios to expand more.

Shipments continue to increase

According to Counterpoint data, global TWS earbuds shipments will be 233 million pairs in 2020, up 85% year-on-year; TWS earbuds shipments will reach 310 million pairs in 2021, up 33% year-on-year.

2021 global smart earbuds shipments of about 500 million pairs, TWS earbuds accounted for more than 60%, up more than 40 percentage points since 2018, and the future will continue to further improve, is the current global earbuds industry development of the general direction.

Top 10 TWS earbuds in 2023

Apple AirPods Pro 2

As a product that has only been iterated for three years, the success of AirPods Pro is believed to be evident to all, and the latest release of AirPods Pro 2 did not let the market wait in vain. The internal chip has been upgraded to an Apple H2 chip, which supports high-quality ALAC (Apple lossless audio codec) lossless format audio and brings the more excellent 3D spatial sound, plus with iOS 16 unique customized spatial audio and adaptive noise reduction features make it still the first choice for Apple users.

Bose QC Earbuds II

As a top brand in the industry, Bose’s flagship products are basically the first choice of many audiophiles based on their excellent experience and noise cancellation. 2022’s Bose QC Earbuds II is no different, as it is not only equipped with a customized independent noise cancellation chip but also incorporates a new intelligent in-ear sound field tuning technology, making its noise cancellation and sound quality performance to the next level.

HUAWEI FreeBuds Pro 2

HUAWEI FreeBuds Pro 2 is the world’s first TWS earbuds with dual HD audio certification, supporting LDAC, AAC, and SBC three mainstream decoding systems, in terms of sound quality performance is naturally not to worry. It is also Huawei’s first TWS earbuds to support Audio Vivid 3D sound standard, supporting 3D sound, surround sound, stereo sound, and other audio sources, coupled with Huawei’s self-developed scenario-based spatial audio sound field rendering caused by the ability to provide audio theater, cinema and concert hall three spatial audio sound modes, making HUAWEI FreeBuds Pro 2 is still the market’s The flagship earbuds product that cannot be beaten.

HUAWEI FreeBuds 4E

It is well known that TWS earbuds must be designed as in-ear earbuds if they are to have excellent noise cancellation performance, but for many consumers, in-ear earbuds are not only unsuitable for them, but also may suffer from middle ear infections and other diseases as a result. Huawei’s HUAWEI FreeBuds 4E is a product that combines semi-in-ear earbuds and semi-open noise cancellation in one.

OPPO Enco Air 2i

The biggest highlight of OPPO Enco Air 2i is its design. As an entry-level TWS earbuds, it adopts a very bold high-contrast color scheme, which makes the entire earbuds much more textured and more recognizable. In terms of sound quality, OPPO Enco Air 2i is equipped with a 10mm composite titanium-plated diaphragm moving coil unit, with a special sound cavity box high magnetic flux design, so that its low frequency performance effect is more outstanding. In addition, OPPO Enco Air 2i also supports Bluetooth 5.2 low latency dual transmission technology, allowing it to have better performance in games and other scenarios.

OPPO Enco X2

As OPPO’s flagship product, OPPO Enco X2 can be said to be impeccable in all aspects of performance: Danner co-research sound system, Hisaishi Jean master tuning, Hi-Res Wireless ultra-clear sound transmission, ultra-wide active noise cancellation, bone conduction AI call noise reduction and other technologies make it look like a $1000 TWS earbuds. Especially in terms of sound quality, the LHDC 4.0 + LADC dual ultra-clear transmission protocol and the tuning of Hisaishi can provide users with a more original sound quality, and the addition of the Golden Listening 2.0 function can also build a user-specific listening solution.

Redmi Buds 4 Pro

As one of Redmi’s few flagship products, Redmi Buds 4 Pro focuses on excellent Hi-Fi sound quality and active noise cancellation, using a coaxial dual dynamic unit consisting of a 10mm aluminum-magnesium alloy diaphragm large dynamic coil + 6mm titanium diaphragm tweeter dynamic coil, coupled with a 43dB Deep noise cancellation, in this price range of 300 yuan is definitely a very powerful presence. Thanks to Xiaomi’s years of audio experience, Redmi Buds 4 Pro can also intelligently adjust the noise cancellation effect of the earbuds according to different usage scenarios to ensure the best experience when wearing them.

Soundcore Liberty 4 Noise Cancellation Pod 2 Generation

As the latest product of Soundcore, the most important feature of Soundcore Liberty 4 is that it is equipped with a new generation of patented ACAA 3.0 coaxial dual-unit acoustic architecture, which allows users to hear more details in the music, plus LDAC technology can further improve the sound quality, and this feature is naturally certified by Hi-Res Gold Standard certification. It is also worth mentioning that Soundcore Liberty 4 Sound Wide Noise Cancellation Cabin 2 has been optimized and upgraded based on multi-scene audio, and now it can provide different spatial audio experiences based on two scenes: music and film, which is almost unique in the market.

Vivo TWS 3 Pro

As the flagship earbuds just released, Vivo TWS 3 Pro is quite luxurious in its configuration, not only shouting the slogan of true wireless Hi-Fi but also having up to 49dB of deep noise reduction. This is because TWS 3 Pro allows the increase of independent professional audio chips and Qualcomm S5 audio Soc chips together, which can effectively cut subway, airplane, human voice, crying, and other kinds of noise.

Xiaomi Buds 4 Pro

As Xiaomi’s flagship TWS earbuds, Xiaomi Buds 4 Pro configuration is naturally not bad, not only the use of custom second-generation super dynamic dual magnetic dynamic coil greatly enhanced the quality of low-frequency performance. Xiaomi has also optimized the design of the centering piece to further reduce the impact of distortion. These earbuds also obtained Hi-Res small gold standard HD audio certification, support 96kHz HD audio, and support for SBC, AAC, and LHDC4.0 audio codec, so that its sound quality is a professional affirmation and guarantee.

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